Thursday, June 19, 2014

Make Sales With Twitter in #MONCTON!




I started talking about different social media tools last blog, and this time I'm just gonna discuss Twitter. I remember seeing a similar post on Twirp Communication's website a few weeks back, and I thought I could use the same idea for Moncton instead of Halifax.

I have too many clients who think that being on Twitter is irrelevant. I'm going to show you multiple examples of why being on Twitter can land you some $$ in Moncton. And hey, if it works in the small town of Moncton, it'll work virtually everywhere! ;)

Here are a few examples of searches and the results you can get [Of course, every search has "Moncton" + the following words]. I have some from random dates, just went through them quickly to give examples:

Search for "Recommend"

Anyone out there a photographer? Looking at Tina Robichaud, I'd say there are opportunities to get some work in the area! Go out there, look at what's going on, and reach out to potential clients! You can look at the conversation to see where it leads. You need to be on Twitter so people can recommend you!

Search for "Where can I"

Now, this is another simple one! Someone's looking for rubber boots ...you sell some? Tell her! I'm sure the Service Shoe Store on Mechanic street sells some!

Here, I saw this post from Michelle looking for a cooler. I KNOW Home Hardware sells them, so our local franchisee should be on top of that!


Now, nothing against Olivia, but I guess there are still people in this world who want to buy Crocs?? ...No idea who actually sells them, but somebody could make a sale!

With all these MIA Tweeters, it's nice to see someone using it properly. Susie is looking for a new phone ...observe:


Damage Control

Twitter can be useful on many fronts: you can also manage "crises'" through social media. Look at the following tweet of our friend Chase Wallace:

What the restaurant might see as good publicity turned bad. Look at what Chase's friend had to say about the restaurant:

Talk about a double-edged knife! Make sure you're on top of that, to reassure everyone of your food quality and the control and efforts made to sell nothing but the freshest ingredients in town :)

And, for the record, I've been to Guacamole Mexican Street Food restaurant many times and I can say it's delicious, and I'd have no worries about food safety - just someone crying wolf ...

You hear of great success through Twitter and great fails as well, but it's nice to be brought back to Earth and acknowledge that, even in the small town of Moncton, you can achieve marketing through social media!

Ad of the week

I must admit, it's simple but I like it. I guess when you have an unlimited budget for advertising, it's easier to try different things...


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Pierre Babineau is an MBA graduate from Laval University. Currently working as an Industrial Marketing Advisor at FPInnovations, he has worked in Canada, USA, South Africa and India in numerous positions such as International Development Agent, Head of Trade Mission, Director of Internet Marketing and an Independent Consultant for various companies.

You can reach Pierre Babineau on Twitter, LinkedIn or on his personal website.

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